Minds and hearts

Its risky to start a blog. Will we run out of gas? Will we have anything interesting to say? A year ago, after more than a year of hard work, we contemplated starting a blog. And then, before we sorted through our doubts, we just went back to work and forgot about it.

As we approached the end of 2014, in that reflective time with the shortest days, after more than two years of hard work, the idea resurfaced with this email:


Just back from a run and had a thought.

As we settle into our place in the world, and as we move forward in the market, as well as the fire service, I think we’d all—investors, team members, customers, ourselves—be proud to reveal a bit more of the individuals that makes up the whole.

What say we kick off the new year with a team resolution to publish a blog? We could link it to our Facebook page and tweet each new post.


  • Produce at least one post per month among the three of us.
  • Posts can be as short as a single paragraph or as long as an essay.
  • Each post is attributed to the author. This will let people start to understand each of us as people behind the technology.
  • Posts come from our minds and hearts; the material can be cerebral but the writing is motivated by our cares.
  • As a rule, post topics can come from any part of the Venn diagram below but aspire to come from the center of it.
  • Advisors, customers and friends of the company are welcome to submit posts.
  • No post can go onto the site without at least one of us editing/approving it. (Our current social media policy)
  • Any post can be veto’d by any of us. Only takes one veto to remove or kill a post.

What do you think? Are you up for it?


So here we go. Minds and hearts. Cerebral but the motivated by our cares. Us in a nutshell.

My personal hope for this blog is that you’ll find an accurate reflection of the people—what they think about and care about—behind the software. Today we are a very small team. Each of us is different, a fact that sometimes proves challenging, but has also proven crucial to our success so far.

Whatever comes, here’s to a bountiful 2015, full for each of us with challenges that make us stronger, new vistas that let us see farther, and, ultimately, realization of the many small milestones that represent the steady achievement of huge, worthy goals.

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